Artificial voice, genuine conversation

X Ambassadors

Beautiful Liar

Conversational AI

Dive into X Ambassadors’ new album and go behind-the-scenes of “Adrenaline” with a voice-powered interactive experience. A custom neural voice powers the Shadow, a nefarious character born from AI trained on voice recordings of X Ambassadors’ frontman Sam Harris.

Your voice controls the story

With AI powering both speech synthesis and voice recognition, listeners are pulled into the center of the story. The Shadow behaves and sounds like Sam, engaging you in a completely algorithmic conversation, with all speech generated in real-time during every user interaction.


  • Discovery
  • Technical Strategy
  • Mobile Strategy
  • Prototyping
  • Speech Recognition AI
  • Neural Voice AI
  • Speech Synthesis Pipeline
  • UI Development
  • Creative Coding
  • API Development
  • Technical Direction
  • Project Management
  • Quality Assurance
  • Launch

Design Agency