Digital onramp to the crossroads of the Americas.
University of Miami
School of Business
![](http://images.ctfassets.net/v40se15texyp/CBg591XmIY8yGofr2ewk7/0a2effb6170342291caac0235e5756e6/https___reconstrukt.com_sites_default_files_2018-05_UMB_LTM_0.jpg 1920w, //images.ctfassets.net/v40se15texyp/CBg591XmIY8yGofr2ewk7/0a2effb6170342291caac0235e5756e6/https___reconstrukt.com_sites_default_files_2018-05_UMB_LTM_0.jpg 1440w, //images.ctfassets.net/v40se15texyp/CBg591XmIY8yGofr2ewk7/0a2effb6170342291caac0235e5756e6/https___reconstrukt.com_sites_default_files_2018-05_UMB_LTM_0.jpg 768w, //images.ctfassets.net/v40se15texyp/CBg591XmIY8yGofr2ewk7/0a2effb6170342291caac0235e5756e6/https___reconstrukt.com_sites_default_files_2018-05_UMB_LTM_0.jpg 320w)
Paving the way
Against the backdrop of their lush, breezy campus, Miami University needed a fresh platform for their School of Business. Involving a full site overhaul and content migration across thousands of pages, the new UMB site is a showcase for the school's rich academic programs and vibrant community.
![](http://images.ctfassets.net/v40se15texyp/6mAbYy9ECUvnJAcsSyn1Qb/ea8758eaaf389ce2974705270f7a2690/https___reconstrukt.com_sites_default_files_2018-05_UMB_LT_0.jpg 1920w, //images.ctfassets.net/v40se15texyp/6mAbYy9ECUvnJAcsSyn1Qb/ea8758eaaf389ce2974705270f7a2690/https___reconstrukt.com_sites_default_files_2018-05_UMB_LT_0.jpg 1440w, //images.ctfassets.net/v40se15texyp/6mAbYy9ECUvnJAcsSyn1Qb/ea8758eaaf389ce2974705270f7a2690/https___reconstrukt.com_sites_default_files_2018-05_UMB_LT_0.jpg 768w, //images.ctfassets.net/v40se15texyp/6mAbYy9ECUvnJAcsSyn1Qb/ea8758eaaf389ce2974705270f7a2690/https___reconstrukt.com_sites_default_files_2018-05_UMB_LT_0.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/3UJ5ew2aATB2WRBAWy4PmD/91f357329501e315020b8522a854a7a7/https___reconstrukt.com_sites_default_files_2018-05_UMB_LM_0.jpg 1920w, //images.ctfassets.net/v40se15texyp/3UJ5ew2aATB2WRBAWy4PmD/91f357329501e315020b8522a854a7a7/https___reconstrukt.com_sites_default_files_2018-05_UMB_LM_0.jpg 1440w, //images.ctfassets.net/v40se15texyp/3UJ5ew2aATB2WRBAWy4PmD/91f357329501e315020b8522a854a7a7/https___reconstrukt.com_sites_default_files_2018-05_UMB_LM_0.jpg 768w, //images.ctfassets.net/v40se15texyp/3UJ5ew2aATB2WRBAWy4PmD/91f357329501e315020b8522a854a7a7/https___reconstrukt.com_sites_default_files_2018-05_UMB_LM_0.jpg 320w)
Different paths, same goal
Wayfinding on the site includes supporting multiple audiences, with hierarchical navigation showcasing UMB's multiple institutional offerings. Firmly grounded in historical site usage data, the new menu system shortens the paths to content for common user needs.
![](http://images.ctfassets.net/v40se15texyp/4Pp3DqunvcXmQ661Qx1YAJ/f313fc57e8c445c3f63fe54186f6a1be/https___reconstrukt.com_sites_default_files_2018-05_UMB_BM_0.jpg 1920w, //images.ctfassets.net/v40se15texyp/4Pp3DqunvcXmQ661Qx1YAJ/f313fc57e8c445c3f63fe54186f6a1be/https___reconstrukt.com_sites_default_files_2018-05_UMB_BM_0.jpg 1440w, //images.ctfassets.net/v40se15texyp/4Pp3DqunvcXmQ661Qx1YAJ/f313fc57e8c445c3f63fe54186f6a1be/https___reconstrukt.com_sites_default_files_2018-05_UMB_BM_0.jpg 768w, //images.ctfassets.net/v40se15texyp/4Pp3DqunvcXmQ661Qx1YAJ/f313fc57e8c445c3f63fe54186f6a1be/https___reconstrukt.com_sites_default_files_2018-05_UMB_BM_0.jpg 320w)
Services
Strategy
- Technical Strategy
- Content Strategy
- Launch Strategy
Technology
- UI Development
- Prototyping
Production
- Technical Direction
- Quality Assurance
- Integration
Design Agency
Behavior