Joining the cause against Big Tobacco.

The Truth Relaunch

Educating with facts, speaking with actions

Using fact-based messaging, Truth confronts the tobacco industry's history of manipulation, and channels youths' rebellious nature to encourage independent thinking about tobacco and smoking. Truth launched their first campaign in 1999, when the teen smoking rate was 23%. In 2016, that number was down to 6%.

Spreading Truth via social

A key component of the relaunch included deep integration with various social networks including two-way moderation and publishing between the website CMS and Truth social accounts. This allows the Truth movement to continue leveraging youths' networked behaviors, increase awareness, and encourage participation.


  • CMS Development
  • API Development
  • Database Engineering
  • Systems Integration
  • Technical Direction
  • Quality Assurance
  • Launch