Putting the HOT in hotel.

Taco Bell

The Bell Hotel

A "Tacoasis" in Palm Springs

When Taco Bell announced their four-day pop-up hotel in Palm Springs, the event quickly became the exclusive destination for Taco Bell superfans. Every element of the hotel brought to life the Taco Bell brand and lifestyle: custom-themed guest rooms and activities, exclusive menu items, a Mountain Dew Freeze Lounge, and a full salon offering Taco Bell-inspired fades and "Live Mas" manicures.

No vacancy: sold out in two minutes

The solution included a bulletproof booking engine and fault-tolerant server infrastructure to handle unprecedented traffic. With just 70 rooms available, reservations quickly became coveted among fans and influencers alike. Just two minutes after launch, all available rooms were completely sold out.


  • Social Strategy
  • Technical Strategy
  • Launch Strategy
  • UI Development
  • Prototyping
  • Devops
  • Systems Integration
  • Technical Direction
  • Project Management
  • Launch
  • Quality Assurance
  • Traffic Analysis
  • Optimization
  • Funnel Conversion