Reimagining the gallery experience
Sotheby’s
New York Global HQ · Installation
![](http://images.ctfassets.net/v40se15texyp/4753vqkXsvEp0PXXmKWh4K/6dfde0f90e46781092532cb3c77aa6a2/sothebys_01.png 1920w, //images.ctfassets.net/v40se15texyp/4753vqkXsvEp0PXXmKWh4K/6dfde0f90e46781092532cb3c77aa6a2/sothebys_01.png 1440w, //images.ctfassets.net/v40se15texyp/4753vqkXsvEp0PXXmKWh4K/6dfde0f90e46781092532cb3c77aa6a2/sothebys_01.png 768w, //images.ctfassets.net/v40se15texyp/4753vqkXsvEp0PXXmKWh4K/6dfde0f90e46781092532cb3c77aa6a2/sothebys_01.png 320w)
Dazzling a worldwide art market
Sotheby’s New York headquarters is a bustling destination for the worldwide art market, with both public gallery and private auction spaces open to international participation. A ribbon of LEDs is seamlessly integrated with the lobby's interior architecture to provide a branded and versatile media program showcasing Sotheby's daily events and exhibitions within the space.
![](http://images.ctfassets.net/v40se15texyp/1nEAijNFhqwDNMiKCsac3c/c607546fe0054d8dd7110649f1ab0e9b/Sothebys_LT2.jpg 1920w, //images.ctfassets.net/v40se15texyp/1nEAijNFhqwDNMiKCsac3c/c607546fe0054d8dd7110649f1ab0e9b/Sothebys_LT2.jpg 1440w, //images.ctfassets.net/v40se15texyp/1nEAijNFhqwDNMiKCsac3c/c607546fe0054d8dd7110649f1ab0e9b/Sothebys_LT2.jpg 768w, //images.ctfassets.net/v40se15texyp/1nEAijNFhqwDNMiKCsac3c/c607546fe0054d8dd7110649f1ab0e9b/Sothebys_LT2.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/4cF8YEKhfVlTlCN8uqsodH/e41629a5905d49e4eb4294472c49b478/sothebys_02.png 1920w, //images.ctfassets.net/v40se15texyp/4cF8YEKhfVlTlCN8uqsodH/e41629a5905d49e4eb4294472c49b478/sothebys_02.png 1440w, //images.ctfassets.net/v40se15texyp/4cF8YEKhfVlTlCN8uqsodH/e41629a5905d49e4eb4294472c49b478/sothebys_02.png 768w, //images.ctfassets.net/v40se15texyp/4cF8YEKhfVlTlCN8uqsodH/e41629a5905d49e4eb4294472c49b478/sothebys_02.png 320w)
![](http://images.ctfassets.net/v40se15texyp/2GG0OhBi6TfvtB3GXq7uiQ/ec289269b262136c0e42ecca42bc8277/Sothebys_LT4.jpg 1920w, //images.ctfassets.net/v40se15texyp/2GG0OhBi6TfvtB3GXq7uiQ/ec289269b262136c0e42ecca42bc8277/Sothebys_LT4.jpg 1440w, //images.ctfassets.net/v40se15texyp/2GG0OhBi6TfvtB3GXq7uiQ/ec289269b262136c0e42ecca42bc8277/Sothebys_LT4.jpg 768w, //images.ctfassets.net/v40se15texyp/2GG0OhBi6TfvtB3GXq7uiQ/ec289269b262136c0e42ecca42bc8277/Sothebys_LT4.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/6TTB4NP2Vi6X8ihdD8lTt7/b4c5dd7b99d98f2227b2418ca40dfe56/sothebys_03.png 1920w, //images.ctfassets.net/v40se15texyp/6TTB4NP2Vi6X8ihdD8lTt7/b4c5dd7b99d98f2227b2418ca40dfe56/sothebys_03.png 1440w, //images.ctfassets.net/v40se15texyp/6TTB4NP2Vi6X8ihdD8lTt7/b4c5dd7b99d98f2227b2418ca40dfe56/sothebys_03.png 768w, //images.ctfassets.net/v40se15texyp/6TTB4NP2Vi6X8ihdD8lTt7/b4c5dd7b99d98f2227b2418ca40dfe56/sothebys_03.png 320w)
![](http://images.ctfassets.net/v40se15texyp/3b2dZG94zLANmRPqoITKsz/2747bf584cd14cd0f7784216269e4bdc/Sothebys_LT.jpg 1920w, //images.ctfassets.net/v40se15texyp/3b2dZG94zLANmRPqoITKsz/2747bf584cd14cd0f7784216269e4bdc/Sothebys_LT.jpg 1440w, //images.ctfassets.net/v40se15texyp/3b2dZG94zLANmRPqoITKsz/2747bf584cd14cd0f7784216269e4bdc/Sothebys_LT.jpg 768w, //images.ctfassets.net/v40se15texyp/3b2dZG94zLANmRPqoITKsz/2747bf584cd14cd0f7784216269e4bdc/Sothebys_LT.jpg 320w)
A solution that encourages collaboration
The engine behind this installation meant building a custom application suite that serves as a cross-functional hub for Sotheby's curatorial and marketing teams. Photos, videos, online data and high-resolution artwork are integrated with layout, behavior, day-part and scheduling rules to display exhibition programming, brand animations, custom content and way-finding. A family of digital displays located at key locations throughout the building also facilitates navigation and encourages a sense of discovery to visitors and patrons alike.
![](http://images.ctfassets.net/v40se15texyp/3h2kRZVB3UE5SLv3UNqDYT/d0c90d382679b33100c29a5fffa90c40/sothebys_04.png 1920w, //images.ctfassets.net/v40se15texyp/3h2kRZVB3UE5SLv3UNqDYT/d0c90d382679b33100c29a5fffa90c40/sothebys_04.png 1440w, //images.ctfassets.net/v40se15texyp/3h2kRZVB3UE5SLv3UNqDYT/d0c90d382679b33100c29a5fffa90c40/sothebys_04.png 768w, //images.ctfassets.net/v40se15texyp/3h2kRZVB3UE5SLv3UNqDYT/d0c90d382679b33100c29a5fffa90c40/sothebys_04.png 320w)
![](http://images.ctfassets.net/v40se15texyp/21GBo27ruOwUYT4P7MGelk/93f793264523dcd90e328d9400848226/Sothebys_LT3.jpg 1920w, //images.ctfassets.net/v40se15texyp/21GBo27ruOwUYT4P7MGelk/93f793264523dcd90e328d9400848226/Sothebys_LT3.jpg 1440w, //images.ctfassets.net/v40se15texyp/21GBo27ruOwUYT4P7MGelk/93f793264523dcd90e328d9400848226/Sothebys_LT3.jpg 768w, //images.ctfassets.net/v40se15texyp/21GBo27ruOwUYT4P7MGelk/93f793264523dcd90e328d9400848226/Sothebys_LT3.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/6R9HiNsKtJQvhyyD1unW9i/a6bcf801095c5a572b3562f345dfd92f/sothebys_05.png 1920w, //images.ctfassets.net/v40se15texyp/6R9HiNsKtJQvhyyD1unW9i/a6bcf801095c5a572b3562f345dfd92f/sothebys_05.png 1440w, //images.ctfassets.net/v40se15texyp/6R9HiNsKtJQvhyyD1unW9i/a6bcf801095c5a572b3562f345dfd92f/sothebys_05.png 768w, //images.ctfassets.net/v40se15texyp/6R9HiNsKtJQvhyyD1unW9i/a6bcf801095c5a572b3562f345dfd92f/sothebys_05.png 320w)
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