Putting the fans first.


Badge of Badges · Site

Their team, their city, their choice

To celebrate its inaugural season, the New York City Football Club gave the power to the people. Casting more than 100,000 votes over 3 days, the official NYCFC team crest was selected by their own city soccer fans, including a design inspired by the classic New York City Subway token.

Becoming a founding fan

With the launch of a badge creator experience, fans were also invited to submit their own badge designs for consideration, becoming a ‘founding fan’ of the club. Each badge was immortalized in a ‘Badge of Badges’ artwork mosaic, and remains on permanent display at the team’s facilities.


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