Music, movement, and heat release technology.
The North Face
The Release Project · Mobile
![](http://images.ctfassets.net/v40se15texyp/6xp2IYmFkSPFM040tdrEEQ/a4c33e67ee599a326c2ecbbd28462774/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_LM.jpg 1920w, //images.ctfassets.net/v40se15texyp/6xp2IYmFkSPFM040tdrEEQ/a4c33e67ee599a326c2ecbbd28462774/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_LM.jpg 1440w, //images.ctfassets.net/v40se15texyp/6xp2IYmFkSPFM040tdrEEQ/a4c33e67ee599a326c2ecbbd28462774/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_LM.jpg 768w, //images.ctfassets.net/v40se15texyp/6xp2IYmFkSPFM040tdrEEQ/a4c33e67ee599a326c2ecbbd28462774/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_LM.jpg 320w)
Releasing heat with layers of sound
Promoting the release of the new Ventrix jacket, The North Face collaborated with singer-songwriter Maggie Rogers on the release of her new song, “Split Stones”.
![](http://images.ctfassets.net/v40se15texyp/2LzenY6XVK3PT8LGdkOZ8R/b889842de05dc49f76ef613af8b12812/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM.jpg 1920w, //images.ctfassets.net/v40se15texyp/2LzenY6XVK3PT8LGdkOZ8R/b889842de05dc49f76ef613af8b12812/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM.jpg 1440w, //images.ctfassets.net/v40se15texyp/2LzenY6XVK3PT8LGdkOZ8R/b889842de05dc49f76ef613af8b12812/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM.jpg 768w, //images.ctfassets.net/v40se15texyp/2LzenY6XVK3PT8LGdkOZ8R/b889842de05dc49f76ef613af8b12812/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/3KFzJKoNuXilR6GglukuaA/fa507cb2050d4a110205ee68478fad1a/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MMM.jpg 1920w, //images.ctfassets.net/v40se15texyp/3KFzJKoNuXilR6GglukuaA/fa507cb2050d4a110205ee68478fad1a/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MMM.jpg 1440w, //images.ctfassets.net/v40se15texyp/3KFzJKoNuXilR6GglukuaA/fa507cb2050d4a110205ee68478fad1a/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MMM.jpg 768w, //images.ctfassets.net/v40se15texyp/3KFzJKoNuXilR6GglukuaA/fa507cb2050d4a110205ee68478fad1a/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MMM.jpg 320w)
Encouraging movement
With gentle coaching, participants are encouraged to move — and keep moving — to release Rogers’ new song, layer by layer. Continued motion finally reveals the full track, unlocking it in their Spotify account.
![](http://images.ctfassets.net/v40se15texyp/2T9vcLyVIemAPLS9eyI3Vl/da018fc47fd03d765cab679bc27b1666/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM2.jpg 1920w, //images.ctfassets.net/v40se15texyp/2T9vcLyVIemAPLS9eyI3Vl/da018fc47fd03d765cab679bc27b1666/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM2.jpg 1440w, //images.ctfassets.net/v40se15texyp/2T9vcLyVIemAPLS9eyI3Vl/da018fc47fd03d765cab679bc27b1666/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM2.jpg 768w, //images.ctfassets.net/v40se15texyp/2T9vcLyVIemAPLS9eyI3Vl/da018fc47fd03d765cab679bc27b1666/https___reconstrukt.com_sites_default_files_2018-06_TheNorthFace_MM2.jpg 320w)
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