Music, movement, and heat release technology.
The North Face
The Release Project · Mobile
Releasing heat with layers of sound
Promoting the release of the new Ventrix jacket, The North Face collaborated with singer-songwriter Maggie Rogers on the release of her new song, “Split Stones”.
Encouraging movement
With gentle coaching, participants are encouraged to move — and keep moving — to release Rogers’ new song, layer by layer. Continued motion finally reveals the full track, unlocking it in their Spotify account.
Services
Strategy
- Discovery
- Technical Strategy
- Launch Strategy
Technology
- UI Development
- Fullstack Development
- Hosting
- Prototyping
- Devops
- Localization / i18n
- Creative Coding
Production
- Technical Direction
- Project Management
- Launch
- Quality Assurance
Monitoring
- Traffic Analysis
- Event Tracking
Partner
UEG