An eight-story digital canvas, in the palm of your hand.


37th and 7th · Installation

Bright lights, big city

Eight stories of LEDs come together on Nike's 37th street billboard, located on New York City's west side, one block north of Madison Square Garden. Nike leverages the location to bring their NikeNYC brand to life, featuring content with a gritty New York vibe aggregated from multiple social channels.

Publishing via mobile remote

The billboard is managed with a mobile-friendly playlist scheduler and content management system, automatically aggregating brand content from selected social media channels. This custom-built publishing solution allows the NikeNYC team to curate, edit, schedule, and broadcast a fresh mix of brand content to the billboard 24/7/365, inspiring a city that never sleeps.


  • UI Development
  • API Development
  • CMS Development
  • Custom App Development
  • Fullstack Development
  • Devops
  • Systems Architecture
  • Database Engineering
  • NoSQL
  • Technical Direction
  • Quality Assurance
  • Systems Training
  • Launch

Design Agency