Lifting the curtain on a better booking experience.

New Victory Theater

Love of theater starts here

The New Victory Theater is the premier nonprofit performing arts theater devoted year-round to kids and their families. In the heart of New York City's Times Square, The New Victory introduces extraordinary artists from around the world to extraordinary audiences of all ages.

Discover, preview, book

Given a complete digital overhaul, the new site offers improved event discovery through the use of year-round and school-year calendaring. Performance pages provide users a preview of the show and background on the theater company. The checkout process was given careful attention; a re-envisioned booking flow was developed that streamlines transactions and boosts ticket sales.


  • UI Development
  • Prototyping
  • Technical Direction
  • Quality Assurance

Design Agency