Celebrating true diversity.
M·A·C
MACnificentMe.com
Inspired by mantras
Designed as a blind casting search, the MACnificent ME competition encouraged fans to create a mantra inspired by their style, heart, and soul. Selected only by their winning mantras, six fans were flown to New York for a makeover and had their new looks revealed with the launch of the MACnificent Me collection.
A global platform
With registrations from 185 countries across the globe, the competition was a platform for the creation of over 50,000 mantras, and received the most mobile traffic ever recorded by any Estée Lauder Companies campaign.
Services
Technology
- UI Development
- API Development
- CMS Development
- Custom App Development
- Fullstack Development
- Hosting
- Devops
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Production
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- Launch
Monitoring
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Design Agency
HUSH