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![](http://images.ctfassets.net/v40se15texyp/1uqPgl0NcKuYrYg5hYsfGE/bff16e11b89d94d64ca97faeec6bf9b1/https___reconstrukt.com_sites_default_files_2018-06_MAC_LTM.jpg 1920w, //images.ctfassets.net/v40se15texyp/1uqPgl0NcKuYrYg5hYsfGE/bff16e11b89d94d64ca97faeec6bf9b1/https___reconstrukt.com_sites_default_files_2018-06_MAC_LTM.jpg 1440w, //images.ctfassets.net/v40se15texyp/1uqPgl0NcKuYrYg5hYsfGE/bff16e11b89d94d64ca97faeec6bf9b1/https___reconstrukt.com_sites_default_files_2018-06_MAC_LTM.jpg 768w, //images.ctfassets.net/v40se15texyp/1uqPgl0NcKuYrYg5hYsfGE/bff16e11b89d94d64ca97faeec6bf9b1/https___reconstrukt.com_sites_default_files_2018-06_MAC_LTM.jpg 320w)
Inspired by mantras
Designed as a blind casting search, the MACnificent ME competition encouraged fans to create a mantra inspired by their style, heart, and soul. Selected only by their winning mantras, six fans were flown to New York for a makeover and had their new looks revealed with the launch of the MACnificent Me collection.
![](http://images.ctfassets.net/v40se15texyp/5M6wPJ613C3wI6lsJoL7xW/58101b50728b32d59b164e88962d002d/https___reconstrukt.com_sites_default_files_2018-06_MAC_TM.jpg 1920w, //images.ctfassets.net/v40se15texyp/5M6wPJ613C3wI6lsJoL7xW/58101b50728b32d59b164e88962d002d/https___reconstrukt.com_sites_default_files_2018-06_MAC_TM.jpg 1440w, //images.ctfassets.net/v40se15texyp/5M6wPJ613C3wI6lsJoL7xW/58101b50728b32d59b164e88962d002d/https___reconstrukt.com_sites_default_files_2018-06_MAC_TM.jpg 768w, //images.ctfassets.net/v40se15texyp/5M6wPJ613C3wI6lsJoL7xW/58101b50728b32d59b164e88962d002d/https___reconstrukt.com_sites_default_files_2018-06_MAC_TM.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/7Igp1ZaVIEQiXlIqC1LiP4/52576fc2a950a38a6239b59e14d67a6b/https___reconstrukt.com_sites_default_files_2018-06_MAC_MMMM.jpg 1920w, //images.ctfassets.net/v40se15texyp/7Igp1ZaVIEQiXlIqC1LiP4/52576fc2a950a38a6239b59e14d67a6b/https___reconstrukt.com_sites_default_files_2018-06_MAC_MMMM.jpg 1440w, //images.ctfassets.net/v40se15texyp/7Igp1ZaVIEQiXlIqC1LiP4/52576fc2a950a38a6239b59e14d67a6b/https___reconstrukt.com_sites_default_files_2018-06_MAC_MMMM.jpg 768w, //images.ctfassets.net/v40se15texyp/7Igp1ZaVIEQiXlIqC1LiP4/52576fc2a950a38a6239b59e14d67a6b/https___reconstrukt.com_sites_default_files_2018-06_MAC_MMMM.jpg 320w)
A global platform
With registrations from 185 countries across the globe, the competition was a platform for the creation of over 50,000 mantras, and received the most mobile traffic ever recorded by any Estée Lauder Companies campaign.
![](http://images.ctfassets.net/v40se15texyp/6zmrd3uR3xKlXexlbKQmF7/5935d2afe65afb34ba25b3ecafd2818f/https___reconstrukt.com_sites_default_files_2018-06_MAC_L.jpg 1920w, //images.ctfassets.net/v40se15texyp/6zmrd3uR3xKlXexlbKQmF7/5935d2afe65afb34ba25b3ecafd2818f/https___reconstrukt.com_sites_default_files_2018-06_MAC_L.jpg 1440w, //images.ctfassets.net/v40se15texyp/6zmrd3uR3xKlXexlbKQmF7/5935d2afe65afb34ba25b3ecafd2818f/https___reconstrukt.com_sites_default_files_2018-06_MAC_L.jpg 768w, //images.ctfassets.net/v40se15texyp/6zmrd3uR3xKlXexlbKQmF7/5935d2afe65afb34ba25b3ecafd2818f/https___reconstrukt.com_sites_default_files_2018-06_MAC_L.jpg 320w)
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