A fresh look for an industry leader.
Jefferson National
JeffNat.com
![](http://images.ctfassets.net/v40se15texyp/YX9z7LaEFyb8qJQQDZlwM/c4d86fe37a7e813174c5c84b57991617/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L.jpg 1920w, //images.ctfassets.net/v40se15texyp/YX9z7LaEFyb8qJQQDZlwM/c4d86fe37a7e813174c5c84b57991617/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L.jpg 1440w, //images.ctfassets.net/v40se15texyp/YX9z7LaEFyb8qJQQDZlwM/c4d86fe37a7e813174c5c84b57991617/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L.jpg 768w, //images.ctfassets.net/v40se15texyp/YX9z7LaEFyb8qJQQDZlwM/c4d86fe37a7e813174c5c84b57991617/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L.jpg 320w)
Innovators in their space
Founded in 1937, Jefferson National is an innovator of tax-deferred investing solutions for retirement investments and annuities. They offer the industry's largest selection of investment options through their network of 4,000 RIAs.
![](http://images.ctfassets.net/v40se15texyp/7CpyDlpmXo3NYKx2NqQ2En/3ec89e93b439d989b2affbcf68660918/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L2.jpg 1920w, //images.ctfassets.net/v40se15texyp/7CpyDlpmXo3NYKx2NqQ2En/3ec89e93b439d989b2affbcf68660918/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L2.jpg 1440w, //images.ctfassets.net/v40se15texyp/7CpyDlpmXo3NYKx2NqQ2En/3ec89e93b439d989b2affbcf68660918/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L2.jpg 768w, //images.ctfassets.net/v40se15texyp/7CpyDlpmXo3NYKx2NqQ2En/3ec89e93b439d989b2affbcf68660918/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L2.jpg 320w)
A fresh new look
As part of a corporate rebrand, the Jefferson National marketing site and portals were updated with a new UI to offer current and prospective clients a more modern experience. Built as a modular "kit", the new interface components gracefully manage content states for both authenticated and anonymous visitors, and offer opportunities to surface related content across multiple types through a shared taxonomy.
![](http://images.ctfassets.net/v40se15texyp/6Lzt4dZWcM3u6bSNSxYUoI/0e4cf9dcb85c7815bd017ec0efdc700f/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L3.jpg 1920w, //images.ctfassets.net/v40se15texyp/6Lzt4dZWcM3u6bSNSxYUoI/0e4cf9dcb85c7815bd017ec0efdc700f/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L3.jpg 1440w, //images.ctfassets.net/v40se15texyp/6Lzt4dZWcM3u6bSNSxYUoI/0e4cf9dcb85c7815bd017ec0efdc700f/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L3.jpg 768w, //images.ctfassets.net/v40se15texyp/6Lzt4dZWcM3u6bSNSxYUoI/0e4cf9dcb85c7815bd017ec0efdc700f/https___reconstrukt.com_sites_default_files_2018-06_Jefferson_National_L3.jpg 320w)
Services
Strategy
- Technical Strategy
- Content Strategy
Technology
- UI Development
- Prototyping
Production
- Technical Direction
- Quality Assurance
Design Agency
Behavior