A fresh look for an industry leader.

Jefferson National


Innovators in their space

Founded in 1937, Jefferson National is an innovator of tax-deferred investing solutions for retirement investments and annuities. They offer the industry's largest selection of investment options through their network of 4,000 RIAs.

A fresh new look

As part of a corporate rebrand, the Jefferson National marketing site and portals were updated with a new UI to offer current and prospective clients a more modern experience. Built as a modular "kit", the new interface components gracefully manage content states for both authenticated and anonymous visitors, and offer opportunities to surface related content across multiple types through a shared taxonomy.


  • Technical Strategy
  • Content Strategy
  • UI Development
  • Prototyping
  • Technical Direction
  • Quality Assurance

Design Agency