An immersive world of entertainment.

HBOMax Orbit

AT&T Retail Flagship Stores · Experiential

A magical 360° content experience

We teamed up with HUSH to collaborate on The Orbit, a retail experience that magically serves up over 150,000 HBO Max clips using a simple gesture or a few spoken words. To accomplish this technologically-rich experience, the creative power of machine learning was leveraged to create new ways to engage with HBO Max’s content library.

Reserve a time, scan your ticket, start the journey

Upon arrival, customers check-in using their mobile device, reserving a timeslot for their Orbit experience. Before their reservation, a text message ushers them back to the Orbit, where they scan their ticket to begin their journey. Customers' experiences are captured on video and a unique social takeaway delivered via email commemorates their Orbit experience.

Dallas, Chicago, San Francisco

Featured in nationwide AT&T retail flagships, The Orbit sets a new bar for uniqueness, quality and inspiration for destination brand experiences; delivering on HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere.


  • Technical Strategy
  • Integration Strategy
  • Cloud Strategy
  • UI Development
  • API Development
  • Custom App Development
  • Fullstack Development
  • Devops
  • Systems Integration
  • Technical Direction
  • Quality Assurance
  • Launch

Design Agency