HBOMax Orbit - AT&T Retail Flagship Stores // Reconstrukt

A magical 360° content experience

We teamed up with HUSH to collaborate on The Orbit, a retail experience that magically serves up over 150,000 HBO Max clips using a simple gesture or a few spoken words. To accomplish this technologically-rich experience, the creative power of machine learning was leveraged to create new ways to engage with HBO Max’s content library.

Reserve a time, scan your ticket, start the journey

Upon arrival, customers check-in using their mobile device, reserving a timeslot for their Orbit experience. Before their reservation, a text message ushers them back to the Orbit, where they scan their ticket to begin their journey. Customers' experiences are captured on video and a unique social takeaway delivered via email commemorates their Orbit experience.

Dallas, Chicago, San Francisco

Featured in nationwide AT&T retail flagships, The Orbit sets a new bar for uniqueness, quality and inspiration for destination brand experiences; delivering on HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere.

Press

Services

Strategy

Technical Strategy
Integration Strategy
Cloud Strategy

Technology

UI Development
API Development
Custom App Development
Fullstack Development
Devops
Systems Integration

Production

Technical Direction
Quality Assurance
Launch

Design Agency

HUSH