An immersive world of entertainment.
HBOMax Orbit
AT&T Retail Flagship Stores · Experiential
![](http://images.ctfassets.net/v40se15texyp/qCEuzqHqwC7K6VomJ3KIf/287ae9900c2d2f2b13bd03d11a5e4e95/01_web.jpg 1920w, //images.ctfassets.net/v40se15texyp/qCEuzqHqwC7K6VomJ3KIf/287ae9900c2d2f2b13bd03d11a5e4e95/01_web.jpg 1440w, //images.ctfassets.net/v40se15texyp/qCEuzqHqwC7K6VomJ3KIf/287ae9900c2d2f2b13bd03d11a5e4e95/01_web.jpg 768w, //images.ctfassets.net/v40se15texyp/qCEuzqHqwC7K6VomJ3KIf/287ae9900c2d2f2b13bd03d11a5e4e95/01_web.jpg 320w)
A magical 360° content experience
We teamed up with HUSH to collaborate on The Orbit, a retail experience that magically serves up over 150,000 HBO Max clips using a simple gesture or a few spoken words. To accomplish this technologically-rich experience, the creative power of machine learning was leveraged to create new ways to engage with HBO Max’s content library.
![](http://images.ctfassets.net/v40se15texyp/5ssoToG6dtWYjXQQLis1pW/92722aefafe787c252db3d3411d2d017/06_web.jpg 1920w, //images.ctfassets.net/v40se15texyp/5ssoToG6dtWYjXQQLis1pW/92722aefafe787c252db3d3411d2d017/06_web.jpg 1440w, //images.ctfassets.net/v40se15texyp/5ssoToG6dtWYjXQQLis1pW/92722aefafe787c252db3d3411d2d017/06_web.jpg 768w, //images.ctfassets.net/v40se15texyp/5ssoToG6dtWYjXQQLis1pW/92722aefafe787c252db3d3411d2d017/06_web.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/1XfdjwEDZ4rfNxCtdEneMx/fd6e8beceeb36b34d3cea101db780b83/HBOMax_MMMM.jpg 1920w, //images.ctfassets.net/v40se15texyp/1XfdjwEDZ4rfNxCtdEneMx/fd6e8beceeb36b34d3cea101db780b83/HBOMax_MMMM.jpg 1440w, //images.ctfassets.net/v40se15texyp/1XfdjwEDZ4rfNxCtdEneMx/fd6e8beceeb36b34d3cea101db780b83/HBOMax_MMMM.jpg 768w, //images.ctfassets.net/v40se15texyp/1XfdjwEDZ4rfNxCtdEneMx/fd6e8beceeb36b34d3cea101db780b83/HBOMax_MMMM.jpg 320w)
Reserve a time, scan your ticket, start the journey
Upon arrival, customers check-in using their mobile device, reserving a timeslot for their Orbit experience. Before their reservation, a text message ushers them back to the Orbit, where they scan their ticket to begin their journey. Customers' experiences are captured on video and a unique social takeaway delivered via email commemorates their Orbit experience.
![](http://images.ctfassets.net/v40se15texyp/5C9KuvLt4PcHQkTfKfyvwk/7e8d7b946d68475e837b726ab800bb7a/02_web.jpg 1920w, //images.ctfassets.net/v40se15texyp/5C9KuvLt4PcHQkTfKfyvwk/7e8d7b946d68475e837b726ab800bb7a/02_web.jpg 1440w, //images.ctfassets.net/v40se15texyp/5C9KuvLt4PcHQkTfKfyvwk/7e8d7b946d68475e837b726ab800bb7a/02_web.jpg 768w, //images.ctfassets.net/v40se15texyp/5C9KuvLt4PcHQkTfKfyvwk/7e8d7b946d68475e837b726ab800bb7a/02_web.jpg 320w)
Dallas, Chicago, San Francisco
Featured in nationwide AT&T retail flagships, The Orbit sets a new bar for uniqueness, quality and inspiration for destination brand experiences; delivering on HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere.
Services
Strategy
- Technical Strategy
- Integration Strategy
- Cloud Strategy
Technology
- UI Development
- API Development
- Custom App Development
- Fullstack Development
- Devops
- Systems Integration
Production
- Technical Direction
- Quality Assurance
- Launch
Design Agency
HUSH