Let’s Move the World.
CLIF
Remix in Motion · Mobile
Starting a movement, with movement
As part of their overarching “Let's Move the World” campaign, multiplatinum-selling singer/songwriter Mike Posner partnered with CLIF on the release of his new single, “Amor Fati”. But there’s a catch: users can only unlock the track through physical movement.
![](http://images.ctfassets.net/v40se15texyp/4Qp3c2pnZAiNdDMLiufXpU/ff1341825573df77ea530780a66cf53a/Clif_MMM.jpg 1920w, //images.ctfassets.net/v40se15texyp/4Qp3c2pnZAiNdDMLiufXpU/ff1341825573df77ea530780a66cf53a/Clif_MMM.jpg 1440w, //images.ctfassets.net/v40se15texyp/4Qp3c2pnZAiNdDMLiufXpU/ff1341825573df77ea530780a66cf53a/Clif_MMM.jpg 768w, //images.ctfassets.net/v40se15texyp/4Qp3c2pnZAiNdDMLiufXpU/ff1341825573df77ea530780a66cf53a/Clif_MMM.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/17gsU1QLw4K0m7AfvngWyJ/4d8f9da8ad3cf23c3c3e7baa084c1e70/Clif_MMM2.jpg 1920w, //images.ctfassets.net/v40se15texyp/17gsU1QLw4K0m7AfvngWyJ/4d8f9da8ad3cf23c3c3e7baa084c1e70/Clif_MMM2.jpg 1440w, //images.ctfassets.net/v40se15texyp/17gsU1QLw4K0m7AfvngWyJ/4d8f9da8ad3cf23c3c3e7baa084c1e70/Clif_MMM2.jpg 768w, //images.ctfassets.net/v40se15texyp/17gsU1QLw4K0m7AfvngWyJ/4d8f9da8ad3cf23c3c3e7baa084c1e70/Clif_MMM2.jpg 320w)
Unlocking exclusive remixes
With gentle coaching from Posner himself, participants are encouraged to move — and keep moving — to release his newest single and two exclusive remixes. Using the device's accelerometer, continued movement finally reveals all three tracks. The more you move, the more music you hear.
![](http://images.ctfassets.net/v40se15texyp/JxqihZrtwErk29p7jRmrI/2b112e280d92c40eb6d327dfdaffd05f/Clif_MMM3.jpg 1920w, //images.ctfassets.net/v40se15texyp/JxqihZrtwErk29p7jRmrI/2b112e280d92c40eb6d327dfdaffd05f/Clif_MMM3.jpg 1440w, //images.ctfassets.net/v40se15texyp/JxqihZrtwErk29p7jRmrI/2b112e280d92c40eb6d327dfdaffd05f/Clif_MMM3.jpg 768w, //images.ctfassets.net/v40se15texyp/JxqihZrtwErk29p7jRmrI/2b112e280d92c40eb6d327dfdaffd05f/Clif_MMM3.jpg 320w)
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