Let’s Move the World.
CLIF
Remix in Motion · Mobile
Starting a movement, with movement
As part of their overarching “Let's Move the World” campaign, multiplatinum-selling singer/songwriter Mike Posner partnered with CLIF on the release of his new single, “Amor Fati”. But there’s a catch: users can only unlock the track through physical movement.
Unlocking exclusive remixes
With gentle coaching from Posner himself, participants are encouraged to move — and keep moving — to release his newest single and two exclusive remixes. Using the device's accelerometer, continued movement finally reveals all three tracks. The more you move, the more music you hear.
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