Let’s Move the World.

CLIF

Remix in Motion · Mobile

Starting a movement, with movement

As part of their overarching “Let's Move the World” campaign, multiplatinum-selling singer/songwriter Mike Posner partnered with CLIF on the release of his new single, “Amor Fati”. But there’s a catch: users can only unlock the track through physical movement.

Unlocking exclusive remixes

With gentle coaching from Posner himself, participants are encouraged to move — and keep moving — to release his newest single and two exclusive remixes. Using the device's accelerometer, continued movement finally reveals all three tracks. The more you move, the more music you hear.

Services

Strategy
  • Discovery
  • Technical Strategy
  • Launch Strategy
Technology
  • Prototyping
  • Animation
  • Creative Coding
  • UI Development
  • Fullstack Development
  • Devops
  • Hosting
Production
  • Technical Direction
  • Project Management
  • Quality Assurance
  • Launch
Monitoring
  • Traffic Analysis
  • Event Tracking

Agency

UEG