Fashion re-commerce meets AI.
Ahluwalia Circulate
Bringing new life to old garments
![](http://images.ctfassets.net/v40se15texyp/Aq1sAZ1iz3UZDax9twSTL/cc2357977b357bfa307b148a2c74e389/ahluwalia-circulate_LM.jpg 1920w, //images.ctfassets.net/v40se15texyp/Aq1sAZ1iz3UZDax9twSTL/cc2357977b357bfa307b148a2c74e389/ahluwalia-circulate_LM.jpg 1440w, //images.ctfassets.net/v40se15texyp/Aq1sAZ1iz3UZDax9twSTL/cc2357977b357bfa307b148a2c74e389/ahluwalia-circulate_LM.jpg 768w, //images.ctfassets.net/v40se15texyp/Aq1sAZ1iz3UZDax9twSTL/cc2357977b357bfa307b148a2c74e389/ahluwalia-circulate_LM.jpg 320w)
Sustainability in fashion, at scale
Designing clothes that use repurposed materials has allowed Ahluwalia to set an example in the industry, proving that fashion as a whole can be more renewable. Now, with the development and launch of Circulate, customers can also directly contribute to upcoming Ahluwalia collections by "up-cycling" their gently used garments.
![](http://images.ctfassets.net/v40se15texyp/2X4qJ7KNSQ5QPNai8OXbnR/421b8c18d0f4089729dba88b9aa314c4/ahluwalia-circulate_MMM.jpg 1920w, //images.ctfassets.net/v40se15texyp/2X4qJ7KNSQ5QPNai8OXbnR/421b8c18d0f4089729dba88b9aa314c4/ahluwalia-circulate_MMM.jpg 1440w, //images.ctfassets.net/v40se15texyp/2X4qJ7KNSQ5QPNai8OXbnR/421b8c18d0f4089729dba88b9aa314c4/ahluwalia-circulate_MMM.jpg 768w, //images.ctfassets.net/v40se15texyp/2X4qJ7KNSQ5QPNai8OXbnR/421b8c18d0f4089729dba88b9aa314c4/ahluwalia-circulate_MMM.jpg 320w)
![](http://images.ctfassets.net/v40se15texyp/38nOS1pcKGtxavFWCaVJdf/1305bf153ec4d289114bcb05a63db6a0/ahluwalia-circulate_MMM2.jpg 1920w, //images.ctfassets.net/v40se15texyp/38nOS1pcKGtxavFWCaVJdf/1305bf153ec4d289114bcb05a63db6a0/ahluwalia-circulate_MMM2.jpg 1440w, //images.ctfassets.net/v40se15texyp/38nOS1pcKGtxavFWCaVJdf/1305bf153ec4d289114bcb05a63db6a0/ahluwalia-circulate_MMM2.jpg 768w, //images.ctfassets.net/v40se15texyp/38nOS1pcKGtxavFWCaVJdf/1305bf153ec4d289114bcb05a63db6a0/ahluwalia-circulate_MMM2.jpg 320w)
Computer vision for quality control
Customers can browse upcoming Ahluwalia collections and submit their used garments by uploading photos and videos directly from their mobile device. Using AI-powered image analyis, submissions are auto-magically labeled and organized by fabric, color, size, and garment type.
![](http://images.ctfassets.net/v40se15texyp/1GULHiSPsuttf2lCW6APTY/989d1f440423e14e25da92831c469261/ahluwalia-circulate_LTM.jpg 1920w, //images.ctfassets.net/v40se15texyp/1GULHiSPsuttf2lCW6APTY/989d1f440423e14e25da92831c469261/ahluwalia-circulate_LTM.jpg 1440w, //images.ctfassets.net/v40se15texyp/1GULHiSPsuttf2lCW6APTY/989d1f440423e14e25da92831c469261/ahluwalia-circulate_LTM.jpg 768w, //images.ctfassets.net/v40se15texyp/1GULHiSPsuttf2lCW6APTY/989d1f440423e14e25da92831c469261/ahluwalia-circulate_LTM.jpg 320w)
A virtuous cycle of renewability
The custom-developed Circulate platform allows Ahluwalia to approve and process customer garments, manage inventory intake, and generate shipping labels from a single system. Customers earn points towards Ahluwalia merchandise for each approved item, and the donated garments are recycled into limited-edition Ahluwalia collections.
Services
Strategy
- Discovery
- Technical Strategy
- Integration Strategy
- Launch Strategy
Technology
- Computer Vision AI
- Prototyping
- UI Development
- API Development
- Platform Development
- E-commerce Integration
- Systems Integration
- Database Engineering
- Systems Architecture
- Devops
- Hosting
Production
- Technical Direction
- Project Management
- Quality Assurance
- Launch
Design Agency
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