Bringing a global story into focus.


Times Square Headquarters

A dynamic presence in Times Square

Spanning a full city block, 7000 square feet of LEDs unfold seamlessly across the facade of Barclays' US Headquarters. Barclays leverages this prime Times Square location to bring their brand history to life, featuring live financial market updates, timely news headlines, and engaging brand stories, all created and controlled by the Barclays editorial team.

Create, schedule, render, repeat

Building the engine behind this flagship installation meant delivering a full application suite supporting various creative, editorial, scheduling, and rendering workflows. This custom-built video publishing solution allows the Barclays team to curate top headlines, render real-time financial data visualizations, and broadcast a fresh mix of compelling brand stories. Compositions are arranged into playlists, with a custom scheduling system delivering full 10K renders to the sign 24/7/365, inspiring a city that never sleeps.


  • Discovery
  • Technical Strategy
  • Launch Strategy
  • UI Development
  • API Development
  • CMS Development
  • Custom App Development
  • Fullstack Development
  • Devops
  • Systems Architecture
  • Systems Integration
  • Database Engineering
  • Video
  • Technical Direction
  • Systems Training
  • Quality Assurance
  • Launch