Animal New York - AnimalNewYork.com // Reconstrukt

Authentically New York

For 12 years, from 2003 to 2015, Animal New York was a daily source of art, news, culture, and original content born and bred for New York City lifestyle. Gritty and real, Animal reported from the gut of the city and fringes of the internet.

Scalable publishing for a rabid audience

The Animal blogging platform was developed from scratch and continuously scaled to meet traffic needs as popularity grew. At its height, traffic soared from creative pursuits like BMX Citibiking and Banksy's first NYC show, as well as their on-the-ground coverage of more sobering events like 9/11 and Occupy Wall Street. After a successful run, Animal's editors shuttered the site in 2015 to follow other creative pursuits.

Services

Strategy

Technical Strategy
Content Strategy
Launch Strategy

Technology

UI Development
CMS Development
Hosting

Production

Technical Direction
Project Management
Quality Assurance
Launch