WeTV was looking for a fun, engaging way to allow fans to share photos across their network sites. We asked a simple question: what if users could pull photos from Facebook, create a virtual scrapbook, and share it with their friends? The network loved the concept.
Reconstrukt handled production, design, and development for this social scrapbooking application, built on the Facebook API. The campaign was an instant hit, tracking over 100,000 photos shared across tens of thousands of Facebook users.