Digital onramp to the crossroads of the Americas.

University of Miami

School of Business

Paving the way

Against the backdrop of their lush, breezy campus, Miami University needed a fresh platform for their School of Business. Involving a full site overhaul and content migration across thousands of pages, the new UMB site is a showcase for the school's rich academic programs and vibrant community.

Different paths, same goal

Wayfinding on the site includes supporting multiple audiences, with hierarchical navigation showcasing UMB's multiple institutional offerings. Firmly grounded in historical site usage data, the new menu system shortens the paths to content for common user needs.

Services

Strategy
  • Technical Strategy
  • Content Strategy
  • Launch Strategy
Technology
  • UI Development
  • Prototyping
Production
  • Technical Direction
  • Quality Assurance

Design Agency

Behavior