SunnyD Goes Social.

Counting down the winners: "100 Sunny Days" Facebook app

The 100 Sunny Days sweepstakes was built exclusively on the Facebook platform, engaging customers for 100 days with daily sweepstakes and great prizes! The contest included an "offline" component allowing customers to enter product label codes for a chance to win.
Reconstrukt handled strategy, IA and development. The campaign was a viral success: customers shared 4,300+ links to SunnyD's Facebook page, driving 8,700+ visits, for a total reach of 340,315 friends, 84,968 Twitter followers — a total reach of over 430,000 people.
  • Disciplines
    • IA/UX
    • Strategy
    • Facebook API