Music, movement, and heat release technology.

The North Face

The Release Project · Mobile

Releasing heat with layers of sound

Promoting the release of the new Ventrix jacket, The North Face collaborated with singer-songwriter Maggie Rogers on the release her new song, “Split Stones”.

Encouraging movement

With gentle coaching, participants are encouraged to move — and keep moving — to release Rogers’ new song, layer by layer. Continued motion finally reveals the full track, unlocking it in their Spotify account.

Services

Strategy
  • Discovery
  • Technical Strategy
  • Launch Strategy
Technology
  • UI Development
  • Fullstack Development
  • Hosting
  • Prototyping
  • Devops
  • Localization / i18n
  • Creative Coding
Production
  • Technical Direction
  • Project Management
  • Launch
  • Quality Assurance
Monitoring
  • Traffic Analysis
  • Event Tracking

Partner

UEG