Nike Free

A fully interactive, completely digitized Nike shoe.

The Nike Free Run running shoe offers a barefoot-like ride with the cushioning, traction and underfoot protection of a traditional shoe. Flex grooves along the length and width of the outsole enhance flexibility and help maintain stability for a more natural stride.
We built a fully digital version of the Nike Free running shoe, using HTML5 canvas and touch-sensitive Javascript behaviors. The result is a unique interactive experience as unique as the shoe itself. Squish it, crush it, roll it - it's the next best thing to the physical shoe, and only available on Nike.com.
  • Client Nike
  • Agency HUSH
  • Duration 4 mos.
  • Disciplines
    • HTML5 / Canvas
    • CreateJS
    • jQuery