Celebrating true diversity.

M·A·C

MACnificentMe.com

Inspired by mantras

Designed as a blind casting search, the MACnificent ME competition encouraged fans to create a mantra inspired by their style, heart, and soul. Selected only by their winning mantras, six fans were flown to New York for a makeover and had their new looks revealed with the launch of the MACnificent Me collection.

A global platform

With registrations from 185 countries across the globe, the competition was a platform for the creation of over 50,000 mantras, and received the most mobile traffic ever recorded by any Estée Lauder Companies campaign.

Services

Technology
  • UI Development
  • API Development
  • CMS Development
  • Custom App Development
  • Fullstack Development
  • Hosting
  • Devops
  • Systems Architecture
  • Database Engineering
Production
  • Technical Direction
  • Launch
  • Quality Assurance
  • Systems Training
Monitoring
  • Traffic Analysis
  • Event Tracking

Design Agency

HUSH