The art of fragrance

Aerin

AerinFragrance.com

Exploring a brand through creative expression

As part of the nationwide launch campaign for Aerin by Estée Lauder, we created a unique generative art experience allowing customers to explore their signature fragrance line.

A uniquely artistic experience, Inspired by nature

The natural ingredients and organic components of Aerin’s signature fragrance line were sourced, photographed, and creatively organized into an interactive artist's pallete. Customers can create their own unique art piece using these natural elements, exploring the world of Aerin through creative expression.

Services

Technology
  • UI Development
  • API Development
  • CMS Development
  • Custom App Development
  • Prototyping
  • Creative Coding
Production
  • Technical Direction
  • Launch
  • Quality Assurance
  • Systems Training

Agency

HUSH